August 8, 2023
- Leona Bell
- Aug 8, 2023
- 2 min read
The final countdown - my last week at ADM! Earlier today I had the great opportunity of presenting in person to my team and other at the Erlanger, KY location and it could not have gone better. I was able to cover over my main projects this summer while showcasing how my internship this summer went.
I wanted to showcase/explain a few more of my projects in depth in this post. My projects over the summer included:
Protein Product Page Optimization on ADM.com
Alternative Protein in Pet Food
Global Protein Competitive Analysis
Global Savory I2L Ideation Support
Nielsen Targeting Project
Sales Enablement updates
...and more!
Below, I detail more on my four main projects this summer.
Protein Product Page Optimization on ADM.com
Goal: Optimize and update webpages (Pea Protein, Protein Systems, Soy, Wheat) to improve consumer experience and emphasize webpage interaction and downloads
Actions:
Optimized titles and subtitles
Transformed blocks of text into visual elements
Increased number of images for product applications
Ensured appropriate number of gated content
Learnings:
SEO best practices
ADM Pea Protein Portfolio
Finetuning and condensing copy for different regions and customers
Next Steps and Recommendations:
Implement Audits for Soy, Wheat webpages
Finish A/B testing for Pea and Protein Systems
Streamline ADM Customer Experience and build customer trust
Alternative Protein in Pet Food
Goal: Expand Protein Sales Into New Channels By Creating Value Propositions and Positioning for Championing Protein in Pet Food
Actions:
Researched and Met with Pet Team (Technical Sales, CD&D, S&T, Marketing), Global Customer Accelerator Team, Protein Team (Marketing, S&T, Commercial)
Created Presentation, Design, and Copy Compiling and Editing
Presented Findings to Global Pet Food CD&D Team
Learnings:
Pet Food trends and plant-based opportunities
Challenges to Solve within Market and Application Types
ADM Protein Portfolio
Next Steps and Recommendations:
Partner with Pet Food Marketing and train broader ADM Sales Team
Further develop Sales Enablement Materials with CD&D Gold Standard Concepts with S&T Validated Protein Performance Data
Global Protein Competitive Analysis
Goal: ADM to be the Global Protein Nutrition Solutions Leader by mapping competitors and updating ADM’s Global Protein Competitive positioning
Actions:
Research including Annual Reports, Recent News and M&A activity, Financial Statements
Informal Interviews with ADM experts to mine Industry Insights
Mapped ADM’s competitive position for proteins in the market by leveraging and updating previous work
Learnings:
Plant Protein Industry findings
Global, Pea, and Chinese Competitor Information
Regional Breakdown of Global Competitors
Deep Dive into Individual Competitors (strengths, weaknesses, recent news, financials, etc.)
Next Steps and Recommendations:
Use Information as a Tool to analyze industry
Knowledge sharing throughout ADM across Soy, Pea, Wheat, etc.
Incorporate knowledge into future business planning
Global Savory I2L Ideation Support
Goal: Showcase ADM’s Proactive Innovation to Customers by Supporting Global Savory I2L Ideation Kickoff
Actions:
Created Mural Collaboration Board, Analyzed Sales Survey Data, and Lead Marketing Training for Ease of Facilitation
Presented and Captured Ideation while supporting technically in breakout rooms, Mural facilitation, etc.
Analyzed Mural board data to help identify 2024 Global Platforms
Learnings:
Innovation Processes at a Fortune 50 Company
Leadership in facilitation and training
2024 Global Concept Ideas
Data gathering, analysis
Next Steps and Recommendations:
Provide data analysis to Global Savory I2L LT
Provide data analysis to regional Savory I2L teams to choose region-specific platforms
Data Callouts:
80+ participants
2.5 hour session, 1+ hour of Ideation
620 Data Points gathered during session across all regions
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